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Welcome to the Lane County Human Resource Association (LCHRA)


Title: Focusing your Employer Brand through the Applicant’s Lens

Speaker: Jean Roque, Trupp HR

HRCI and SHRM Credits have been applied for.

Description:  Do you know how prospective employees view your company as a potential employer? Does the employee experience align with the candidate perception of your organization during the interview process? Great corporate brands are grounded in a strategy that thoughtfully defines aspects such as target audience, unique selling proposition, and brand personality. Similarly, the employer brand should be anchored in a strategy that targets attracting the right kind of talent while remaining true to the organization’s employee value proposition. The measurable outcome of a successful employer brand includes increased quality of applicants, cultural alignment, employee engagement and retention.


Speaker Bio:

Jean Roque is the founder and President of Trupp HR, a human resources company that provides HR consulting services, HR outsourcing, recruiting, and leadership development solutions for organizations in the greater Portland-Vancouver metro area. Jean has a passion for contributing to, and furthering the success of growing organizations. Her straightforward yet strategic approach focuses on delivering HR services that are tailored to the unique needs, risks, and business objectives of each organization while removing the complexity often associated with the HR function.


After a successful career as an executive in software, product development and manufacturing industries, Jean started Trupp HR based on a passion for contributing to the success of small to mid-sized organizations. Jean’s commitment to business innovation can be seen in her being an investor and active member of the Columbia River Economic Development Council (CREDC), the Central Eastside Industrial Council (CEIC) and regularly sponsoring the Startup PDX:Challenge. Jean is honored to have been named among the Portland Business Journal’s 2014 Top Women-Owned Businesses and Top Metro-Area Staffing Firms.

This month's meeting is sponsored by:

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We are an affiliate of the Society for Human Resource Management.  We have 200+ members representing over 150 employers in the Eugene-Springfield area. We are a SHRM 100% Chapter which means our local chapter members are also members of SHRM. Whether you are new to the HR field or have many years of experience, we are a local starting point for networking, information, professional development and continued support of excellence in Human Resources.

Click here to email our membership chair for information on joining our chapter, as well as national membership information. We welcome your use of this site as a resource, and encourage you to check back frequently for updated information. We also encourage your involvement and suggestions about all of our activities, on the web and off.

We would like to recognize our student chapter at the University of Oregon, SHRM Chapter #5015. The University of Oregon Human Resources Association (UOHRA) is a newly formed chapter with a growing membership. The UOHRA strives to educate students on the importance of Human Resource Management and improve workplace relationships for future generations. They provide UO students exclusive internship opportunities in the HR field and allow opportunities to learn about HR as a career and also as an improvement tool to help managers understand their employees. Currently, the UOHRA is the only club in the UO Business School (LCB) with a professionally-based Mentorship Program which connects students with professionals in the nearby community. Please visit their website at to learn more!

Visit our Meetings & Events page for information on our next Chapter Meeting. Also visit our Web Sponsors as they have generously assisted us in the ongoing maintenance of our website. We look forward to seeing you at an upcoming meeting or event!

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Do you have an HR message you'd like to share on the website with your LCHRA colleagues? Email: Anna Rose, Board Member, Website Manager.

HR-related information, questions, or job announcements will be passed along to the membership. LCHRA continues to be committed to only sharing HR information that is viewed as beneficial to the HR community and does not share member email addresses with outside organizations.

Educational Programming

Click Here for future SHRM educational programming.